Project Link

https://raze.fun/

Project Overview

Role: Product Designer (Sole designer)

Timeline: 6 weeks, 2025

Scope: Brand identity & landing page

Outcome: Our beta crossed 500 users

Raze is a Telegram native trading platform built to simplify the fragmented trading experience on Solana. I worked across the entire product identity including branding, mascot design, landing page design, product experience, motion assets, social launch creatives, tone of voice and creative direction.

The Challenge

Trading on Solana moves extremely fast, but the user workflow doesn’t.

To enter a trade, users often needed to:

• Discover a token through X/Twitter

• Copy the contract address

• Verify whether the token was safe

• Switch between multiple protocols

• Manually swap assets

• Monitor positions elsewhere

By the time users completed these steps, opportunities were often gone.

Most products are optimized for speed and analytics, but the overall experience still felt fragmented, aggressive, and cognitively heavy.

We saw an opportunity to rethink that experience entirely.

The Vision

Instead of building another intimidating trading terminal, we wanted Raze to feel:

• Lightweight

• Approachable

• Internet native

• Instantly recognizable

The vision was to simplify Solana trading into a conversational experience where users could take action directly within a familiar messaging environment.

Users could:

• Swap assets

• Check balances

• Copy wallets

• Long or short assets

• Verify tokens

• Interact with tokenized stocks

• and many more…

without constantly switching between tabs, protocols, and dashboards.

Building the Brand Personality

The brand voice was designed to feel:

• conversational

• relatable

• meme native

• playful without becoming unserious

I worked on defining the tone and messaging across the landing page, social assets, and launch materials.

The copywriting focused on reflecting real user frustrations in a more human way instead of relying on overly technical crypto language.

This helped position Raze less like a protocol and more like a living internet-native product.

Landing Page & Launch Experience

One of the hardest design challenges was communicating a technically dense product quickly and clearly while maintaining the playful brand identity.

The landing page needed to:

• explain the product immediately

• establish trust

• communicate utility

• introduce the mascot and visual world

• create excitement around launch

Alongside the landing page, I also created:

• launch videos

• OG images

• marketing visuals for X

• and much more

The goal was to create a cohesive ecosystem where the product, motion, and brand identity all felt connected.

Landing page

Launch Video

Behind the Scenes

The project involved close collaboration with the founder throughout the design and iteration process. This collaborative approach helped shape Raze into a recognizable product personality within the Solana ecosystem.

Reflection

Raze taught me how to design beyond interfaces.

The project explored how emotional branding, conversational UX, and visual storytelling can work together to simplify technically complex products.

More importantly, it reinforced the idea that even in high-speed crypto environments, users still connect most deeply with products that feel human, expressive, and emotionally memorable.