Project Overview

Client: Pirate Crew
Industry: NFTs & Web3
Timeline: 3 weeks (2025)
My Role: Designer

I worked as a multidisciplinary designer on the Pirate Crew NFT project, leading the design across product, visuals, and user experience. Starting with user research, I explored how NFT communities interact with gamified platforms and identified ways to make onboarding and engagement more intuitive for both crypto-native and new users. Based on these insights, I designed the complete onboarding journey and user flows, ensuring that connecting wallets, joining the crew, and understanding the platform felt simple and exciting from the first interaction.

Beyond UX, I also designed the entire visual identity and NFT assets, shaping the pirate-themed universe that defined the product. I crafted the gamified interface and “looting” experience to feel immersive and rewarding, using storytelling and playful interactions to keep users engaged. Throughout the process, I worked closely with the founder to ideate features, refine the product direction, and translate the vision into a cohesive and polished experience that brought the Pirate Crew ecosystem to life.

Branding

Design Solution